The southern middle Tennessee area that Maury Regional Health (MRH) serves is very competitive, with many healthcare options for patients. Although these healthcare consumers have many choices, patients vary widely in terms of their diversity and socioeconomic status, directly impacting their access to healthcare. MRH’s goal is to ensure high-quality, equitable healthcare access, with an easy-to-use, consumer-grade experience for all patients.
A text-first consumer self-service approach – deeply integrated with MRH’s Oracle Health EHR – was part of MRH’s strategic imperative to drive growth and serve more patients in their competitive healthcare market. With Luma, MRH sees outcomes like:
- 155 call hours saved within one year with patient self-scheduling
- 33 days saved on average for patients who opt in to waitlist offers
- $500K in revenue captured from prevented no-shows within one year