THE LUMA DIFFERENCE
One path from online search to booked visit
Patients shopping for care often hit a dead end. Google Ads stop at awareness, or advertise providers with no openings. Booking means navigating confusing scheduling trees. Outdated or negative reviews send them to other health systems.
Luma connects your schedule to your ads and your Google profile. Patients see appointments they can actually book. After the visit, Luma asks how it went, so what patients say helps the next patient choose you.
Market insights
See which providers have openings now, and where your scheduling dead-ends. You also see how your MyChart Open Scheduling compares to nearby health systems.
Ads linked to your schedule
Paid Google ads linked to your providers’ real schedule openings appear when patients search related keywords. From there, patients book right from MyChart Open Scheduling.
Booking from Google
Patients can also book right from your Google Business Profile. Your scheduling rules decide what they see, and confirmed appointments write back to your EHR.
Review management
After each visit, patients get a text asking how it went. Happy patients are asked to review you on Google, Healthgrades, or Yelp. Anything that needs attention goes to your staff to follow up.
Fewer dead ends, more new patients
Luma connects your marketing and access initiatives for more accurate, effective patient acquisition. See fewer unused schedule slots and more new patients, because it’s easy for patients to see that you have openings and book right from their online search.
Across Luma customers:
280K
new patients self-schedule annually
1.8M
calls handled with AI annually
50+
attributed visits on average from a single Google Ad campaign
How it works
See your market opportunity
Luma maps your MyChart Open Scheduling to competitors, showing you where you have opportunity to grow. It finds unused openings in the near future and recommends campaigns.
Connect your schedule to ads
Luma connects your EHR schedule to Google Ads. Patients searching for target keywords see an ad for real, bookable slots and can jump right to MyChart Open Scheduling.
Let patients book from Google
Patients can book from your ads or directly from your Google Business Profile, based on what availability you want to advertise to new patients. Bookings write back directly to your EHR.
Earn and share positive reviews
Patients are automatically asked to leave feedback and to share positive experiences on sites like Google, Facebook, Yelp, Healthgrades, or ZocDoc.
Operational AI for patient acquisition
From ad campaigns to drafted review replies, Luma's AI takes on manual work so you can reach more patients. PHI is never provided to Google and stays securely within Luma and the EHR.
Integrations
Luma integrates with your EHR and connects to the tools behind your patient access and marketing initiatives.
Google Ads
Create, deploy, and monitor performance of Google Ads right from Luma.
ChatGPT Ads (beta)
Be an early adopter of ChatGPT ads and reach patients in a growing channel for health-related searches.
Google Business Profile
Let patients book right from your Google Business Profile without any additional hoops to jump through.