Why we built Luma
Luma Health started with a simple goal: make it easier for patients to get care.
We'd been patients ourselves. We knew what it felt like to wait on hold, chase a referral, or worry about getting time with a doctor. We also saw that for staff, phones, faxes, and paperwork kept getting in the way.
We set out to help patients reach their providers and get what they need to be healthy again.
Over time, the clinicians, administrators, and executives we worked with asked for more. They wanted one way to connect every step of the patient's journey, from scheduling and reminders to intake, payments, and follow-up care.
Today, we build practical AI that takes on the repetitive work that slows care down. Luma works alongside your EHR to fill open slots, follow up on referrals, answer patient questions, and keep patients moving through their care. Your staff gets time back for the work that needs a human touch.
Our founding belief still guides everything we build: needing healthcare is hard, but getting care shouldn't be.
The journey to better care
Luma began by solving a patient access challenge. Today, we help healthcare organizations improve everyday work, guided by the same goal: making care better for patients and providers.
Our principles
Keep patients at the center of what we build
Keep everything developed in-house, on a single platform
Co-design with customers
Our values
Put patients first
Always be learning
Incorporate diverse perspectives
Be transparent
No task is too small
Take smart risks
Leadership
Adnan Iqbal
Co-Founder & CEO
Adnan Iqbal is the co-founder & CEO of Luma Health, the market-leading platform solving the biggest challenge in healthcare – getting a patient in front of the right provider and to the best health outcome quickly.
Adnan holds a BS in Environmental Biology from the University of California, Berkeley and graduate degrees from the Stanford Graduate School of Business and the Institute of Biotechnology at the University of Cambridge.
Aditya Bansod
Co-Founder & President
Aditya Bansod is co-founder and president of Luma Health, where he has led product innovation since 2015. With a background spanning software development, product management, and product marketing at Microsoft, Adobe, and multiple venture-backed startups, Aditya brings a technologist's perspective to some of healthcare's toughest problems.
Bansod leads Luma's strategic direction for an AI-native platform that removes bottlenecks and completes healthcare workflows end to end, for better patient outcomes and improved staff experience. With a decade of experience working closely with health systems, he has developed a vision for operational AI that solves health system challenges end to end.
Tashfeen Ekram, MD
Co-Founder & Chief Medical Officer
Dr. Ekram co-founded Luma Health in 2015 after seeing patients in his radiology fellowship wait weeks for care. He is a board-certified, practicing radiologist with a specialty in chest imaging, and he brings that clinical view to every product decision at Luma.
Tashfeen earned his MD at the University of Michigan Medical School and completed his fellowship at Stanford. He graduated magna cum laude from UC Berkeley and was a Fulbright Scholar in Jordan. Today he provides clinical guidance on Luma’s product development and writes on how physicians can drive patient access.
Read Tashfeen's article in Becker's Hospital Review, "A Physician's Case for Marketing as Patient Access."
Eric Ingram
Chief Financial Officer
Eric joined Luma Health in 2026 as CFO. He has spent his career scaling software companies, most recently as CFO of TractManager, where he grew the business to $100M in revenue and led its acquisition by symplr.
Earlier, Eric served as CFO at Magaya, a logistics automation company, and at Logitix, a live event ticketing analytics firm. At Luma, he builds the financial foundation for the company's next stage of growth.
Marcelo Oliveira
Chief Product & Technology Officer
Marcelo is one of Luma Health's founding engineers. He wrote the first lines of the platform's code in the company's earliest days, and part of that code still runs today. He now leads Luma's product and engineering teams.
Before Luma, Marcelo led engineering teams at McGraw Hill and worked at Sencha and Hewlett Packard Enterprise. He believes strategy, reliable delivery, and dependable products matter more than any single line of code.
Michael Chou
SVP, Product
Michael leads product, design, and product marketing at Luma Health. He was an early investor in Luma and a longtime advisor before joining the team in 2026.
He has built enterprise software for more than two decades, with a focus in industry vertical solutions. At Salesforce, he led the fastest-growing product in the company's history. He also served as Chief Product Officer at BuildOps, VP of Product at Okta, and SVP of Product at Convex. Michael holds an MBA from UC Berkeley's Haas School of Business and four patents.
Alison Thebado
VP, Client Success
Alison leads Client Success at Luma Health, where she helps health systems get lasting results from their partnership with Luma. She joined in 2025 with more than 10 years of experience leading customer success in healthcare technology. She is a nurse by training.
Before Luma, Alison led client success at NeuroFlow and held roles at Happify Health and Validic. She is a hands-on, people-first leader who builds teams around the outcomes clients care about.
See Alison's interview in Becker's Health IT, AI Operationalization in Healthcare: The Signals, Support, and Metrics That Matter.
Cyrus Albertson
VP, Sales
Cyrus leads the sales team at Luma Health, helping health systems and physician groups bring operational AI to their patients. He joined Luma in October 2023 and has grown the team's focus on large health systems.
He came to Luma from Quantive, where he was Area Vice President of Sales, and has sales roles at Twitter and JPMorgan Chase in his background. Cyrus earned his BS at St. Mary's College of Maryland, where he was a Collegiate All-American in lacrosse.
David Beam
VP, Technical Delivery
David leads Technical Delivery at Luma Health, the team that gets Luma live inside health systems. He started at Luma in 2019 as a backend engineer and grew through engineering lead, manager, and director roles.
David studied Computer Science at Stanford University and has spent his career working at small startups before Luma. He enjoys working on system engineering, scale, and performance problems.
Maggie Hanlon
General Manager, Channel
Maggie leads Luma Health’s channel business, working with reseller partners to bring Luma to more practices and health systems. She joined Luma in 2019 and has spent her time since as an operations leader, helping Product and Engineering grow from 30 to 100+ people. In the channel, she focuses on helping partners grow their Luma business through faster go-lives, broader product adoption, and clear communication with Luma.
Maggie holds a BSc in Health Information Science from the University of Victoria, a Master of Information from the University of Toronto, and a PMP certification.
Alex Esquivel
VP, Marketing
Alex Esquivel is VP of Marketing at Luma Health, where she leads brand, demand, content, and events for the company's Operational AI platform. She joined Luma in 2023 to run demand generation and account-based marketing, and stepped into her current role in 2026.
Alex has spent more than a decade in healthcare SaaS marketing, with earlier roles at symplr and Artera. She works closely with enterprise health systems to find the friction in scheduling, capacity, and outreach that limits growth, and she builds marketing programs around qualified pipeline and revenue. Her work helps healthcare organizations see where demand exists, where it stalls, and how to turn it into measurable results. Alex holds a Bachelor of Business Administration from the University of San Diego.
We were looking for efficiency, and we found it with Luma’s AI. It frees up valuable time for our staff to focus on more critical tasks.”
Michelle Winfield-Hanrahan, BSN, MHA, MSN
Chief Clinical Access Officer and Assistant Vice Chancellor of Access, UAMS
With Patient Pipeline, I have the information I need to make data-driven decisions that directly lead to sooner access to care. By marketing physicians with the earliest availability, we reduced the time new patients wait for their first appointment by 80%.”
Matt Eaves
VP of Marketing, University Hospitals
Luma brought a deep understanding of our EHR and matched a workflow to our specific challenges.”
Derek Garniss, MD, CMIO
Sault Area Hospital
