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UAMS Achieves 2.5x Return on Ad Spend with Luma’s Patient Pipeline

Case study

At the University of Arkansas for Medical Sciences (UAMS), dozens of orthopedic appointments went unfilled each week, even as patients searched Google for care. UAMS wanted to connect that demand with providers who had time available.

With Luma’s Patient Pipeline, UAMS used provider availability in Epic to run Google Ads and help patients book through MyChart. The team could then see the visits and revenue that followed an ad click, including care beyond the first appointment.

“We’re bringing in new patients, making good use of our providers’ time, and growing revenue for the service line,” said Paul Stover, orthopedic service line leader at UAMS.

  • – $27,400 in new patient orthopedic visits from one campaign
  • – 5+ attributed visits for a single patient
  • – 2.5x return on ad spend

Learn more about Patient Pipeline and book a call with Luma’s AI experts.

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