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Meet Luma

We care — for each other, for patients, and for our work. We’re all about speed to impact to make you, your organization, and your patients successful. We run on tacos and believe no task is too small (or too big).

Our Story

Luma Health began to make it easy for patients to get access to healthcare.

We’d been patients ourselves – frustrated with navigating our care and worried about getting time with a doctor. We’d seen providers struggle to match patients with open appointments.

Our goal was to get patients to their providers, getting what they need to be healthy again.

Patient success goes beyond the moment of care, too. Over time, the clinicians, administrators, and executives we worked with asked for a way to connect the patient’s clinical, financial, operational, and access journeys.

As healthcare grows ever more complex, our founding vision guides how we think about patient success:
needing healthcare is hard, but getting care shouldn’t be.

Creating a company of consequence

We are all patients - here are a few of our stories

Caring for family members
Read Kashif's story
Navigating women's health
Read Ashley's story
Caring for oncology patients
Read Kristin's story
Recovering from knee surgery
Read Maggie's story

Our principles

Keep patients at the center of what we build

Co-design with customers

Keep everything developed in-house, on a single platform

Our values

Put patients first
Put patients first
Always be learning
Always be learning
Incorporate diverse perspectives
Incorporate diverse perspectives
Be transparent
Be transparent
Treat no task as too small
Treat no task as too small
Take smart risks
Take smart risks

Meet the Leadership

Adnan Iqbal
Chief Executive Officer
Aditya Bansod
Chief Technology Officer
Tashfeen Ekram, MD
Chief Medical Officer
Ed Furlong
Chief Operating Officer
Jennifer de Leon
Chief Financial Officer
Marcelo Oliveira
Senior Vice President, Engineering
Jennifer Etter
Head of Design
Dave Smith
Senior Vice President, Revenue
Kristina Kemp
Head of Customer Success
Nick Lees
Head of Information Security & Compliance
Kader Kapadia
Head of Customer Delivery

Meet Our Advisors

James Hereford
President & CEO
Fairview Health Services
Michelle Hanrahan
Chief Clinical Access Officer
University of Arkansas for Medical Sciences
Jeff Johnson
VP Innovation & Digital
Banner Health
Chuck Leider
Houston ENT & Allergy Clinics
Marlena Kane
VP, New Patient Access & Acquisition
City of Hope
Medhavi Jogi, MD, ECNU
Managing Partner
Houston Thyroid & Endocrine Specialists
Samantha Guthman
Alexander Valley Health
K.C. Geen
Chief Marketing Officer
Women's Care
Brent Williams
CISO (Former)
Barnali Chatterjee
Head of Professional Services, AMER
Ellie Powers
Director of Product
Geoff McHugh
Chief Customer Officer
Evolent Health
Lena Cheng, MD
Limited Partner
How Women Invest
Mike Hurst
CEO & Co-Founder
Let’s work together

Let’s work together

We’re always looking for smart, driven, and positive people to join our team!
See open positions

Whether you’re a tech innovator, a patient care advocate, or a problem-solver, we’d love to learn more about partnering with your group.
See how we can partner

Let’s work together

Contact us

3 East 3rd Ave, Suite 307, San Mateo, CA 94401
(415) 741–3377 |


What our customers are saying

Luma gives us a personal touchpoint with each patient directly from a trusted provider.
Greg Hyzak, Kelsey-Seybold Clinic
Everyone is loving Luma! We've had a lot of positive patient feedback about online scheduling.
Jennifer Horne, Tribe 513
Your customer support is even more amazing than your product!
Mi Stanley, Traverse Health Clinic

Explore what’s possible with Luma