BROADCASTS PLAY A NEW TUNE
Broadcast messaging amps up your patient communication by making it easy to communicate with a large group of patients. This summer, Broadcasts are upping the tempo with a new look and a more intuitive workflow that will make you want to rock and roll all night (and message every day)!
AS EASY AS 1-2-3
A new step-by-step process walks you through getting your broadcasts to the right people with the right phrasing, whether you’re messaging all patients with a scheduled appointment about a weather-related closure or reaching out to patients uploaded from a CSV file about preventive car.
LET’S GET FLEXIBLE (WITH CSV FILES)
Instead of bending your CSV file to Luma Health, now, Luma Health bends to match your file.
Rather than following strict specifications for headers in your CSV file, you can map your headers to Luma Health attributes so that Luma Health can understand what kind of information is in the file, regardless of the headers.
Additionally, Luma Health can dynamically create squigglies from the mapped column headers in your CSV file, so you can import information directly from the CSV into your broadcast message. For example, if your CSV file includes test results under a header of “Results”, Luma Health dynamically creates a squiggly from the mapped header that you can use to send patients their individual test results in broadcast message.
ANY WAY YOU WANT IT: PERSONALIZE MESSAGES BASED ON LANGUAGE AND CONTACT MESSAGE
Sometimes, you might want to make your messages feel more personal by changing the wording based on the communication channel. For example, you might want a message sent via SMS to say “Click this link”, whereas you might want a voice message to say “Go to our website”. Or you might want to send a message in Spanish to patients who have Spanish selected as their preferred language.
In these cases, you can create a message override that is sent instead of the default message to any patient who meets the message’s language and communication method criteria. Note that you cannot create multiple override messages for the same contact method and language combination. For example, you can only have one override message for a contact method of SMS and a language of Spanish.
When it comes to sending patients emails, you can even add a customized subject line to help catch patients’ attention. This subject line overrides the default subject line configured in your account and applies only to this broadcast, making it easy for patients to get a heads-up before they open the email.
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