Did you know that 60% of patients hang up after just one minute on hold? High call volumes can be a pain for both patients and healthcare staff. Patients are left waiting on hold, while staff are overwhelmed with repetitive calls.
The frustration also impacts your business. According to a recent report, 20% of patients say they would change providers to avoid long wait times.
Digital Call Deflection offers patients the option to switch to self-service SMS instead of waiting on hold. They can schedule appointments, request Rx refills, get directions, and more, all without the frustration of waiting on hold. Meanwhile, staff don’t need to monitor a chat line and have fewer calls waiting on hold to answer.
A better, more self-service experience reduces both the number of calls staff need to handle and the risk of losing patients to abandoned calls.
Luma’s self-service SMS chat flows are also configurable and conversational.
The results speak for themselves:
- At Main Line Health, a regional health system integrating Luma with Epic, over 20% of patients opted for SMS, saving more than 15,000 minutes on the phone scheduling mammograms and DEXA scans.
- At GPW Health Center, a federally qualified health center (FQHC) integrating Luma with eClinicalWorks, more than 25% of patients switched to SMS for a self-scheduling link rather than wait on hold.
- At KC Pain Centers, a specialty group integrating Luma with eClinicalWorks, nearly three-quarters of patients who chose to self-service via SMS did so to schedule or manage appointments.
Evelin Manzanares, COO at GPW Health Center, noted, “As a federally qualified health center, we need to serve as many patients as possible while reducing strain on our staff. Luma’s Digital Call Deflection has allowed 25% of our patients to self-serve via text message, ultimately helping them get what they need while our staff focus on more complex calls.”
Digital Call Deflection is a powerful tool for reducing hold times and inbound call volume while providing a better experience for both patients and staff. Want to see DCD in action? Schedule a product demo today.
According to a report by Accenture, allowing patients to digitally self-schedule appointments is becoming the new standard of care. Although only 2% of current appointments are scheduled using a digital self-scheduling system, this number will grow to over 38% by 2019! This translates to a system-wide savings of $3.2 billion!
Implementing a self-scheduling system is a win-win for everyone! Your practice saves time and money and your patients get a more exceptional experience and a higher quality of care when they visit.
Phone Scheduling = Lost Time + Money
Every appointment scheduled over the phone takes 8.1 minutes to complete, with 63% of calls being transferred at least once. On top of this, a typical patient spends 121 minutes traveling to and waiting for each appointment, of which only 20 minutes are spent face-to-face with a health care provider. Can you see why patients are frustrated?
Let’s assume the average provider sees 25 patients a day. This means your scheduler and your patients are spending over 200 minutes on the phone per day. Assuming a $12.25 hourly rate, this equates to $41 in direct costs incurred to your practice on a daily basis (that’s over $200 per week!). Imagine being able to free up 3 hours of your staff’s time and have them focus on more meaningful tasks … like giving patients more quality attention! You can transform the patient experience in your clinic with staff proactively participating in patient education, rather than spending a third of their day on the phone.
Iora Health is one company that is leading this innovative charge and experiencing the benefits of this approach! They are taking the staff time saved and having staff educate patients immediately after their appointments. With this simple change, Iora Health is seeing patients maintain better blood pressure control, experience improved eating habits, and make fewer visits to the hospital.
Your patients want self-scheduling. After all, they enjoy self-scheduling options across their everyday lives (e.g. making dinner reservations, booking an exercise class, reserving a salon appointment, etc.). You want more time and happier patients. After all, you’re running a business that you want to thrive! This is an opportunity for your practice to get ahead of the game and maintain your competitive advantage. Implementing a self-scheduling system is a win-win for everyone! Your practice saves time and money and your patients get a more exceptional experience and a higher quality of care when they visit.

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Our clients understand the importance of making self-scheduling available to their patients. Are you interested in learning more? Get started here!
Tashfeen Ekram, MD, is a radiologist, self-taught coder, healthcare innovator and Co-Founder of Luma Health. Contact him on Twitter at @TashfeenEkramMD.