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Patient Success Advocate: Bill Hambsh, North Florida Women’s Care

Patient Success Advocate Profiles highlight the perspectives of providers and healthcare leaders in delivering world-class healthcare access and outcomes.

When you walk into North Florida Women’s Care’s administrative office, the first thing you’d notice on CEO Bill Hambsh’s door is a yellow sign displaying one word: Believe. 

Bill is a fan of the television show Ted Lasso, which features an inspirational American football coach leading a British soccer team to victory. 

“I love Ted Lasso’s leadership style–listening, caring, and motivating. Here at North Florida Women’s Care, belief in our mission is the foundation of our practice. Even though I’m not a clinician by background, I am helping improve the lives of women and babies by making sure everyone has access to the care they need,” said Bill. 

With a background in accounting, Bill works to advance his patient outcomes by evaluating market trends for growth opportunities. 

“By growing our footprint, we can make a bigger difference in our area,” said Bill. 

Tallahassee is home to Florida State University and Florida A&M University, with a combined student population of approximately 55,000 in 2021. Bill saw an urgent need to better reach the student community to bring them in for preventive care. 

“Young people use their phone for everything–they expect to be able to book healthcare from it too. Some of the services we provide, like cancer screenings, might fall lower on a busy college student’s priority list.” said Bill, “But we know how important those are for long-term health.We have to embrace text messaging because it’s just the best, most effective way to get through to patients.”

He started his search for a mobile-first vendor over five years ago and evaluated several options before finding Luma Health: “I have a high degree of expectations when I pick a vendor, especially when it comes to the cost value. Within 10 minutes of the Luma demo, I was just blown away by the capabilities and the quality. Choosing Luma and growing together these last five years has been a no brainer.” 

Bill’s belief in accessible care has become a daily reality at NFLWC, as they now are able to see more new patients than ever before. With Luma, the practice increased scheduled referrals by 25%, gaining $10,000 in monthly revenue. “The growth we’re experiencing is just the beginning, thanks to our collaboration with Luma,” said Bill. 

 Learn more about NFLWC’s outcomes with Luma here: NFLWC + Luma Case Study

WATCH: Bill’s story here