When it comes to engaging younger patients, there are some obvious challenges. Not only are younger patients typically healthier and less likely to prioritize healthcare, they also don’t like to answer the phone. For healthcare practices that have relied primarily on phone calls and voice messages to communicate with patients in the past, adapting to the communication preferences of millennial patients is essential. That means adopting a text-first patient engagement strategy.
The potential for using text messages to connect with and engage younger patients is vast. If you are wondering where to start, here are three examples of simple ways to engage millennial patients via text message: