As healthcare practices look for ways to boost patient engagement, one frequently asked question is: Which communication method delivers the best results? Response rates and engagement trends increasingly suggest that the answer is (drumroll please) text messaging.
Although healthcare teams used phone calls and voice messages as the primary way to contact patients for years, digital communications have made patients more accessible via other channels. There are now more options than ever for communicating with patients, and choosing the most effective channel is important. Overwhelming evidence points to the benefits of text-first communications.
So, why do text messages reign supreme? For starters, patients pay attention to texts. They don’t go out of their way to avoid them like other communications (cough, cough . . . phone calls). Patients also tend to see and read texts almost immediately. And most importantly, patients respond to text messages. Plus, despite common misconceptions, text messages are effective for engaging patients of all ages.