Patient Engagement Behavior Across Different Age Groups

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A question that our customers often have is whether or not patients of various ages engage differently with our product. Do older or younger patients engage more or less than the other? Does one mode of communication work better for a certain age group than another?  In this blog post we will dive into our data to answer some of these questions.

In a previous blog post, we analyzed some patient engagement metrics to uncover whether or not there were any changes in patient engagement behavior due to the immediate effects of the COVID-19 pandemic. Overall, patient engagement rates remained quite stable despite the initial decrease in product usage during the pandemic’s early months. Extending this analysis to 2021, we can see that patient engagement rates have since remained stable, most recently hovering at around 42%.

With patients split up across different age groups, we can see that some groups remain more engaged than others, but overall rates remain consistent over time. Interestingly, older patients on average seem to have slightly higher engagement rates than their younger counterparts. There are some possible explanations to these differences that we are seeing here. One is that younger patients tend to be healthier and may have less of a need to interact with their providers on a monthly basis as compared to older patients who may be dealing with more serious and chronic conditions. 

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In trying to understand whether or not different age groups might prefer different modes of communication, we also analyze the response rates to our reminders offering across different messaging channels. As shown below, mobile texting is significantly more successful in garnering a response than both emails and phone calls across all age groups.  Reminders and patient messaging as a whole have been vital in facilitating conversations between patients and providers, particularly in response to the rapidly developing conditions of the COVID-19 pandemic.

As the nation ramps up on distributing COVID-19 vaccines to patients, patient messaging will remain extremely important in ensuring that this process goes as smoothly as possible. You can read more about how Luma Health’s suite of solutions may be able to help in this blog post.

If you are interested in learning more about the effectiveness of text based messaging, be sure to check out this blog post written by our very own Dr. Tashfeen Ekram on why a text first communication strategy might be your best bet. As we bring on more customers and as our patient engagement behavior data grows, we will continue to analyze and report on any key findings to further comment on the best ways practices can engage their patients in a digital world. 

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