December marks the ninth month that the United States has been dealing with the severities of the COVID-19 pandemic with no clear end in sight. Case numbers are on the rise again and healthcare providers are forced to remain vigilant and act swiftly in response to developing conditions. In previous blog posts, we have analyzed our product data to identify key trends reflective of any possible shifts in patient engagement strategies among our customers. This comparative analysis of patient messaging data between Spring of 2019 versus Spring of 2020, shows that since last year, broadcast messaging has grown to be a key tool for helping our customers keep their patients engaged.
Below is a graph showing the week over week growth of unique broadcasts created versus new COVID-19 cases, check it out: